Lee Odden from Top Rank Blog said “Basically, optimizing your website for search engines is a collection of techniques that simplifies a search engine’s task of searching, including, classifying and determining the position of the information posted on your website.”
In it’s simplest form, Search Engine Optimisation, or “SEO”, is about making it as straight-forward as possible for search engines such as Google or Bing to find your website and index it, quickly and easily. The techniques for doing this involve ensuring all content is relevant, keywords are given importance (such as in headings) and that there are as many links as possible to your website. The process of performing effective SEO requires constant work and and attention to ensure the relevance of content is maintained and to provide fresh information for search engines to pick up.
For Evolution AV, an audio visual design & installation company, we have been creating new pages each month to target specific keywords set out by the client. This included targeting specific geographical locations to help improve their search engine rankings for local people in these areas searing for services that they provide. For example, these included Multi-Room Audio Installation Winchester as well as:
- Flat Screen TV Installation Chichester
- Flat Screen TV Installation Guildford
- Flat Screen TV Installation Petersfield
- Flat Screen TV Installation Southampton
- Flat Screen TV Installation Winchester
For Southern Trailers and Cassidy Coutts Donald, each month is a case of reviewing their rankings, comparing them to last month and assessing the biggest climbers and fallers. It’s then a matter of identifying why any falling rankings did drop down the rankings and attempting to fix this problem. For example, for CCD the keyword “Independent Financial Advisors Sussex” often seems to struggled compared to other keywords. There could be a number of reasons for this from the fact that content is poorly optimised to something as simple as spelling errors in the keywords. The most likely reason is that the term faces a lot of competition from rivals. Often broader or more popular terms struggle as there are more websites vying for top sport. The only way to gain success in this situation is to keep chopping and changing the page until you find the right blend that it performs well.
Similarly to Evolution AV, Wessex Hosting required new pages adding to their site each month and on a regional scale, albeit a slightly larger one, targeting Hampshire, Wilthsire and Dorset. This task is slightly greater however as not only are the location larger and the competition much stiffer from a geographical point of view, there also tends to be a lot more competition for their keywords (such as Email Hosting Dorset, Email Hosting Hampshire and Email Hosting Wiltshire).
At Futuresys we take our SEO work seriously and always aim to provide the best service for our customers. Any company who guarantees number 1 rankings is lying as seach engine optimisation is not an exact science. The only way to achieve positive results is through constant attention and hard work and that’s what we do! So why not contact us today and see if we can help you get noticed on the web!