Often we are asked. If we have a web site how will the internet benefit our business? Well the quick answer is. If you don’t have a web site how will the internet benefit your business?
If you are dealing mainly with local businesses, you will find that increasingly they rely on the internet as a source of information for the types of services they need that are local to them. If you are a national or international business then your customers will expect to use your company web site as a source of vital information. It is considered a key method of communication.
Your business will benefit from a web site that, as a bear minimum, gives your customers the following information:
- a description of your goods, products and services
- an enquiry form so they can contact you via the web site easily and efficiently
- local branch details and opening times
- contact information, telephone number, address, directions
Your web site becomes the shop window for your business. It’s the ideal forum for displaying what your business can do for your customers, both current and potential. It is a crucial part of your advertising arsenal.
When considering the development of your web site you should allow for the on going development costs associated with updates and new ideas. As your business grows so should your web site. Regular updates are key to encouraging new and return visitors. Keep your customers informed of the new products and services you offer and sell the capabilities of your business. Make sure you’re not left behind, make effective use of professional search engine optimisation to ensure your visitors are quality visitors who are going to spend their money with you.
Put in place the processes needed to review and respond to the enquiries that will come from your web site.
This may sound daunting, but with our help you can add this powerful marketing tool to your business, easily and effectively.