Comprehensive digital strategy and project development process provides unique design and bespoke solutions that ensure your business stands out from the crowd.
Our primary considerations with all the work we do for you are:
- It must work from a marketing perspective
- It must create conversions
- It must ultimately make you money
1. Business Analysis
Understanding your business and industry
To give you the best advice it’s crucial we understand your business. Through comprehensive fact finding missions, project scoping days, business analysis and exploration of the online market and competition, we gather the information required to ensure the development of a website, mobile app or direct response marketing campaign for your business is a success.
2. Customer Analysis
Understanding your customers
Through in-depth analysis of your customers and their needs, we gather the key information required to develop the most engaging user experience. Delivering real value through outstanding content; stunning design, social interaction and functionality. To give your business the edge, we also explore customer expectations through analysing how your competitors interact with their customers.
3. Digital Strategy
Planning the way ahead
Information obtained from the Business Analysis enables us to work with you to develop the digital strategy that starts with business driven goals and objectives. Add to this measurability and your digital strategy will provide direction for every marketing activity with a long term road map for the online presence of your business. This is an essential investment that will save time and money throughout the duration of your project. As the old saying goes, “Fail to prepare, prepare to fail”.
4. Outstanding Content
Engaging with your customers
Outstanding content gives your business an advantage, engaging more effectively with customers. Your business has unique marketable resources which we will help uncover. Using these and the knowledge gained from the Customer Analysis we will create the best solution for reaching out to your customers.
5. Channel Selection
Putting your business where your customers are
Because, through our research, we understand your customers we know where they hang out online and the platforms and devices they use. This means we ensure your business utilises the most relevant channels to interact and engage with your customers. Online trends are always changing and technologies improving which results in a need to innovate to stay ahead of the competition.
Planning the best user experience
Avoiding unexpected costs later in the project is a key component to its success. We use the knowledge gained from the business and customer analysis, digital strategy, and unique marketable resource discovery to highlight previously hidden features not outlined in the original brief. Using sitemapping, storyboarding and wireframing we determine the best user experience; then prepare a comprehensive specification that defines every element of the project and the functionality.
7. Build & Implementation
Turning the vision into reality
From the specification our team will build and implement your digital reality where customers can learn, explore, socialise and buy. Delivering the solution to your business through beautifully stunning design, bespoke functionality and outstanding content.
8. Monitor, Measure & Improve
Monitoring and measuring the performance of your digital strategy and working together to innovate, experiment and improve ensures your business continues to benefit. We strongly believe in forming long term relationships with all our customers. The completion of your project is never the end of the journey but the beginning, providing many more opportunities to engage with customers in the future.
£500+VAT FREE Digital Marketing Review
& Professional Guidance
We are currently offering a Free digital marketing review and consultation, worth £500+VAT, to businesses across Hampshire, Surrey and Sussex who are keen to take their business website to the next level, have a mobile app developed or implement successful marketing campaigns that will drive profits for their business.