Through our business partnership with Integrated Services (GB) Ltd of Liss, we were asked if we could work with one of their customers – Richardson Travel Ltd – to develop a clean, professional website that would be easy to maintain by the staff at Richardsons.
Founded in 1976, Richardson Travel are a very successful, family run, professional coach hire company. Their fleet of modern Volvo coaches and double decker buses is second to none. They pride themselves on providing a courteous service with a personal touch.
After an initial introduction meeting and discussions about the requirements for the site and the maintainability of its content, it was decided the best and most cost effective solution would be to create a bespoke Content Management System (CMS) and database driven website with Seach Engine friendly URLs.
A fully detailed manual, personalised for Richardson Travel, and training in the use of the CMS were also provided to help get their staff up to speed quickly and increase the return on their investment.
A key element in the design considerations for the project was the distinctive Blue Livery used on all the Richardson Travel coaches. It was important that this featured heavily in the design to make the new website easily distinguishably as that of Richardson Travel. The addition of the coach to the right of the page heading tells visitors to the site exactly what services the company provides. This is important as you only have a few seconds to capture the imagination of any visitor to the website.