Alton Sports saw a gap in their marketplace, and instead of creating a traditional e-commerce site to sell every type of sports equipment known, through discussion with our web development team, they now have a web site that’s specifically geared towards runners.
This site enables Alton Sports to give extra service to their substantial customer base. Users visit the site, quickly and easily register basic details of their running activities and sit back and relax. Alton Sports analyse the data they have received using a fully integrated bespoke management tool, and email targeted information about the latest offers on running sports equipment and the services they can give to the members of cautionrunners.com.
Additionally the site is updated regularly by Alton Sports themselves through the integration of blogging technology. This is used to add content for special offers and events to what promises to be a truly dynamic and exciting web site for runners across the UK and the world.